The Three Qualities Leaders Need in an Uncertain Future
If you ask executives today whether it’s their job to have the right answer, most would say yes. In fact, most would say that producing answers to critical challenges facing their organization is how they reached their high-level position. Who
Combining Our UX Metrics With Compelling, Emotional Stories
We often think of metrics as analytical things, devoid of any emotion. After all, an 11.5% conversion rate is just a number. It’s possible we consider it a good number (it’s better than an 8.5% conversion rate) or a poor